{"id":7651,"date":"2023-09-17T07:57:41","date_gmt":"2023-09-17T07:57:41","guid":{"rendered":"https:\/\/www.frenchtechberlin.com\/non-classifiee\/philipp-westermeyer\/"},"modified":"2026-04-29T11:43:00","modified_gmt":"2026-04-29T11:43:00","slug":"philipp-westermeyer","status":"publish","type":"post","link":"https:\/\/www.frenchtechberlin.com\/fr\/personnalites\/philipp-westermeyer\/","title":{"rendered":"Philipp Westermeyer"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"448\" height=\"448\" src=\"https:\/\/www.frenchtechberlin.com\/wp-content\/uploads\/2023\/09\/Philipp-Westermeyer-conmoto-speakers-referenten-redneragentur-02-1.jpeg\" alt=\"\" class=\"wp-image-3369\" srcset=\"https:\/\/www.frenchtechberlin.com\/wp-content\/uploads\/2023\/09\/Philipp-Westermeyer-conmoto-speakers-referenten-redneragentur-02-1.jpeg 448w, https:\/\/www.frenchtechberlin.com\/wp-content\/uploads\/2023\/09\/Philipp-Westermeyer-conmoto-speakers-referenten-redneragentur-02-1-300x300.jpeg 300w, https:\/\/www.frenchtechberlin.com\/wp-content\/uploads\/2023\/09\/Philipp-Westermeyer-conmoto-speakers-referenten-redneragentur-02-1-150x150.jpeg 150w\" sizes=\"auto, (max-width: 448px) 100vw, 448px\" \/><figcaption class=\"wp-element-caption\">Onelinemarketingsrockstar Gr\u00fcnder\/Gesch\u00e4ftsf\u00fchrer Philipp Westermeyer in den B\u00fcror\u00e4umen im Hamburger Schanzenviertel , Hamburg, 13.12.16<\/figcaption><\/figure>\n\n<p>Philipp Westermeyer : Du journaliste sportif junior au titan num\u00e9rique<\/p>\n\n<p>N\u00e9 le 18 f\u00e9vrier 1979 \u00e0 Essen, Philipp Westermeyer est pass\u00e9 d&#8217;un jeune reporter sportif \u00e0 Radio Essen \u00e0 l&#8217;un des plus grands entrepreneurs de Hambourg. Alors qu&#8217;il \u00e9tait un jeune homme promis \u00e0 une carri\u00e8re prometteuse dans le journalisme sportif, les aspirations de Philipp Westermeyer ont pris un tournant d\u00e9cisif. Attir\u00e9 par l&#8217;attrait de Gruner &amp; Jahr, qu&#8217;il appelait affectueusement le &#8220;Bayern M\u00fcnchen du monde des m\u00e9dias&#8221;, il a obtenu un dipl\u00f4me en administration des affaires (BWL) et, plus tard, une ma\u00eetrise en gestion des m\u00e9dias.  <\/p>\n\n<p>Sa premi\u00e8re incursion dans le monde de l&#8217;entreprise l&#8217;a vu assister le conseil d&#8217;administration de Bertelsmann, puis occuper un poste de directeur des investissements chez Gruner + Jahr New Media Ventures. Mais le v\u00e9ritable entrepreneur qui sommeille en Westermeyer n&#8217;a pas tard\u00e9 \u00e0 se manifester. En 2009, il a cofond\u00e9 Adyard, un fournisseur de services de marketing, qui a \u00e9t\u00e9 vendu avec succ\u00e8s en 2011. Il a ensuite cr\u00e9\u00e9 Metrigo, une startup sp\u00e9cialis\u00e9e dans les technologies publicitaires, en 2012. Cette entreprise n&#8217;a pas tard\u00e9 \u00e0 attirer l&#8217;attention de Zalando, qui l&#8217;a rachet\u00e9e en 2015.    <\/p>\n\n<p>Cependant, c&#8217;est OMR (Online Marketing Rockstars), une marque de m\u00e9dias et d&#8217;\u00e9v\u00e9nements, qui t\u00e9moigne de la vision et des prouesses de M. Westermeyer. Fond\u00e9 en 2009, OMR est devenu le plus grand salon europ\u00e9en du marketing en ligne, attirant plus de 70 000 participants d&#8217;ici 2022. Parmi eux, des stars internationales, des cadres de haut niveau et des passionn\u00e9s du monde num\u00e9rique. La marque OMR \u00e9tend encore son influence avec son site web central, omr.com, qui attire pr\u00e8s d&#8217;un million de visiteurs par mois, et &#8220;Podstars&#8221;, une filiale produisant plus de 100 formats de podcasts, dont l&#8217;un est personnellement anim\u00e9 par Westermeyer deux fois par semaine avec environ 80 000 auditeurs.   <\/p>\n\n<p>Au-del\u00e0 de la sph\u00e8re num\u00e9rique, l&#8217;impact de Westermeyer se fait sentir dans le tissu m\u00eame de Hambourg. Il collabore avec le &#8220;Hamburger Abendblatt&#8221; pour proposer des solutions de logement pendant le festival OMR, en recherchant des habitants pr\u00eats \u00e0 louer leur chambre aux visiteurs. En outre, il envisage de faire de Hambourg une plaque tournante des technologies du futur, ce qui t\u00e9moigne de son engagement ind\u00e9fectible en faveur de la ville qu&#8217;il a appris \u00e0 aimer.  <\/p>\n\n<p>En 2021, M. Westermeyer a publi\u00e9 ses r\u00e9flexions et ses id\u00e9es dans &#8220;Digital Unplugged&#8221;, un livre qui s&#8217;est rapidement retrouv\u00e9 sur la liste des best-sellers de SPIEGEL. Cette publication se penche sur les bizarreries et les subtilit\u00e9s du monde num\u00e9rique, \u00e0 l&#8217;image du parcours de M. Westermeyer &#8211; un m\u00e9lange de passion, de vision et de recherche incessante de l&#8217;excellence. <\/p>\n\n<p>Alors que le monde num\u00e9rique poursuit son \u00e9volution incessante, M. Westermeyer fait figure de phare, \u00e9clairant la voie \u00e0 suivre pour les autres et \u00e9tablissant une r\u00e9f\u00e9rence pour ce que signifie r\u00e9ellement \u00eatre une &#8220;rockstar&#8221; du num\u00e9rique.<\/p>\n\n<p>Nous vous recommandons vivement d&#8217;\u00e9couter <a href=\"https:\/\/www.frenchtechberlin.com\/fr\/media-fr\/podcast-omr\/\" data-type=\"post\" data-id=\"1972\">OMR Podcast<\/a>, son podcast phare depuis 2015, o\u00f9 il a d\u00e9j\u00e0 enregistr\u00e9 plus de 650 \u00e9pisodes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Philipp Westermeyer : Du journaliste sportif junior au titan num\u00e9rique N\u00e9 le 18 f\u00e9vrier 1979 \u00e0 Essen, Philipp Westermeyer est pass\u00e9 d&#8217;un jeune reporter sportif \u00e0 Radio Essen \u00e0 l&#8217;un des plus grands entrepreneurs de Hambourg. Alors qu&#8217;il \u00e9tait un jeune homme promis \u00e0 une carri\u00e8re prometteuse dans le journalisme sportif, les aspirations de Philipp [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3370,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"narrow-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[24],"tags":[46],"class_list":["post-7651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personnalites","tag-germany-fr"],"uagb_featured_image_src":{"full":["https:\/\/www.frenchtechberlin.com\/wp-content\/uploads\/2023\/09\/Philipp-Westermeyer-conmoto-speakers-referenten-redneragentur-02-1.jpeg",448,448,false],"thumbnail":["https:\/\/www.frenchtechberlin.com\/wp-content\/uploads\/2023\/09\/Philipp-Westermeyer-conmoto-speakers-referenten-redneragentur-02-1-150x150.jpeg",150,150,true],"medium":["https:\/\/www.frenchtechberlin.com\/wp-content\/uploads\/2023\/09\/Philipp-Westermeyer-conmoto-speakers-referenten-redneragentur-02-1-300x300.jpeg",300,300,true],"medium_large":["https:\/\/www.frenchtechberlin.com\/wp-content\/uploads\/2023\/09\/Philipp-Westermeyer-conmoto-speakers-referenten-redneragentur-02-1.jpeg",448,448,false],"large":["https:\/\/www.frenchtechberlin.com\/wp-content\/uploads\/2023\/09\/Philipp-Westermeyer-conmoto-speakers-referenten-redneragentur-02-1.jpeg",448,448,false],"1536x1536":["https:\/\/www.frenchtechberlin.com\/wp-content\/uploads\/2023\/09\/Philipp-Westermeyer-conmoto-speakers-referenten-redneragentur-02-1.jpeg",448,448,false],"2048x2048":["https:\/\/www.frenchtechberlin.com\/wp-content\/uploads\/2023\/09\/Philipp-Westermeyer-conmoto-speakers-referenten-redneragentur-02-1.jpeg",448,448,false]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/www.frenchtechberlin.com\/fr\/author\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"Philipp Westermeyer : Du journaliste sportif junior au titan num\u00e9rique N\u00e9 le 18 f\u00e9vrier 1979 \u00e0 Essen, Philipp Westermeyer est pass\u00e9 d&#8217;un jeune reporter sportif \u00e0 Radio Essen \u00e0 l&#8217;un des plus grands entrepreneurs de Hambourg. Alors qu&#8217;il \u00e9tait un jeune homme promis \u00e0 une carri\u00e8re prometteuse dans le journalisme sportif, les aspirations de Philipp\u2026","_links":{"self":[{"href":"https:\/\/www.frenchtechberlin.com\/fr\/wp-json\/wp\/v2\/posts\/7651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frenchtechberlin.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frenchtechberlin.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frenchtechberlin.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frenchtechberlin.com\/fr\/wp-json\/wp\/v2\/comments?post=7651"}],"version-history":[{"count":1,"href":"https:\/\/www.frenchtechberlin.com\/fr\/wp-json\/wp\/v2\/posts\/7651\/revisions"}],"predecessor-version":[{"id":7653,"href":"https:\/\/www.frenchtechberlin.com\/fr\/wp-json\/wp\/v2\/posts\/7651\/revisions\/7653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.frenchtechberlin.com\/fr\/wp-json\/wp\/v2\/media\/3370"}],"wp:attachment":[{"href":"https:\/\/www.frenchtechberlin.com\/fr\/wp-json\/wp\/v2\/media?parent=7651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frenchtechberlin.com\/fr\/wp-json\/wp\/v2\/categories?post=7651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frenchtechberlin.com\/fr\/wp-json\/wp\/v2\/tags?post=7651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}